Each campaign in your Google Ads account should have a single:
- Landing page
- Business goal
- Ad group
- Maximum cost-per-click (max. CPC) bid
The correct answer is:
Each campaign in your Google Ads account should have a single business goal. With Google Ads, you’ll organize your account into separate campaigns, with each campaign focusing on a single business goal, such as driving traffic to your website, or offering a particular product or service. If your business serves several geographic areas, you might want to create a separate campaign for each location.